# Marketing campaigns launch

Starting November 28th, 2024, at 12:00 PM ET, MCI talents—excluding executives—are prohibited from launching or activating direct marketing campaigns through platforms like Mailchimp, HubSpot, Prowly, Zapier, or any other applications in the CWC/WoodWorks technology stack.

Restrictions have already been enforced for MCI developers who have access to Mailchimp. Similar restrictions will be systematically applied to other related tools in the software stack.

Any direct marketing campaigns or mass communication activities must now be executed exclusively by CWC employees. All current and upcoming campaign triggers need to be directly coordinated with authorized CWC personnel. MCI executives will proceed with a campaign only after receiving written consent from CWC.

This protocol safeguards CWC’s integrity and compliance with PIPEDA, establishing accountability for mass communications. This notification records the protocol change.